Accountability: Specialized accreditation provides external accountability for the quality of academic programs in sport management. The demand for this type of accreditation by the general public and from industry is increasing rapidly.

Enhanced Reputation: External recognition of program quality enhances the reputation of sport management program among key constituencies. Accredited programs may use the COSMA logo in promoting their programs internally and externally.

Evidence of Quality: Through the accreditation process, the COSMA provides external assurance of quality in an institution's sport management programs, and ensures that the characteristics of excellence are evident. The sport management curriculum and co-curricular experiences provide students with the knowledge and skills needed to function effectively in the sport management industry. Both graduates and their employers need and are entitled to this quality assurance.

Continuous Improvement: Change is constant. Continuous improvement is proactive in that it confronts the changing environment, and helps prevent slippage in the quality of sport management education. Continuous improvement is an integral part of the accreditation process.

Best Practices: The COSMA supports and promotes best practices in sport management education.